Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Partners & Clients

Hello there
I’m Karlen Avetisyan

Specializing in branding and design, I try to bring a distinctive, expressive flair to my work, blending my multicultural background with a keen eye for bold, innovative visual I’m a versatile graphic designer with over 7 years of experience across brand design, digital graphics, and motion content—currently working as a Team Lead. My background includes everything from creating full visual identities to working as a 2D/3D artist and managing creative teams on both print and digital projects. I’ve led design processes from concept to delivery, and worked closely with marketing, product, and dev teams to bring ideas to life.

Alongside my main role, I also teach as a design tutor. I mentor beginner and junior designers—helping them improve their portfolios, understand design fundamentals, and build confidence using tools like Figma, Photoshop, and Illustrator. Teaching has made me better at structuring feedback, guiding creative growth, and communicating clearly—skills I also apply when leading a team.. My creative vision spans various mediums, crafting compelling brand identities that resonate with diverse audiences and leave a lasting impression.

Services

Art Direction
Graphic Design

Packaging
Brand identity
3d / 3D motion
Digital Design
font & Typeface Design

Let’s talk